GRAND RAPIDS, Mich.-The Headless Marketing Show is a podcast hosted by Alex Belding, Chief Revenue Officer and Co-Founder of WebriQ. The show produces different episodes that talk through various topics of marketing, outlining professional opinions on modern marketing and its future. This newly-released episode is centered around digital marketing and e-commerce with a focus on emerging technologies and market methods.
Topics of Discussion
- Content marketing
- Future of digital media trends
- Developing marketing campaigns around recruitment
- Creating effective projects
In season 1, episode 5 of The Headless Marketing Show, Ryan Hornack, Director of Marketing at Fifth Wheel Freight opens up about how marketers can improve communication, develop marketing campaigns around recruitment, and better handle projects with collaboration of other departments within the company.
Hornack and Belding dive into discussions on project management and the importance of effective cross-functional collaboration to reach the end goal. They converse on the importance of leveraging messaging, promotion, and branding in recruiting which segued into how to eliminate barriers to entry into marketing roles.
- Project management/development
- Recruiting in marketing
- Eliminating barriers to entry-level marketing
Talking through the process of how to better create effective project development, leads to the next popular marketing topic regarding non-traditional marketing campaigns centered around recruitment. Marketing campaigns have to be brought to life through detail and strategy to stay relevant to trends.
Hornack is passionate about how to better understand and develop modern marketing and the future of the field. Hornack emphasizes the importance of current trends and what direction marketing is gearing towards.
- Growth of marketing at FWF
- New opportunities
Marketing is multi-dimensional. With the world becoming more connected by social platforms and through skilled content marketing efforts, marketing is no longer restricted to its traditionally known methods. Companies and their departments have to be willing to adapt their efforts to stay relevant and to be successful.