GRAND RAPIDS, Mich.- At the start of COVID-19, consumers were relying on comfort food such as candy to relieve stress. Today, Americans are still on a candy craze. Candy remains at the top of consumer’s purchasing habits, especially with the holiday season approaching.
August through September is peak candy season for retail outlets preparing for the holiday season. Candy is being delivered even earlier this year to big retail chains, resulting in increased demand for 3PL (third-party logistics) companies.
Candy sales reached $36.7 billion in 2020, according to Progressive Grocer. In 2021, the transportation industry is seeing an increased need for reliable and safe transportation services to distribute goods as the holiday season begins.
- Early start to peak candy season
- Increased demand
- Record high candy sales
Record High Candy Sales 2021
Candy sales are projected to be at an all-time high. According to the National Confectioners Association, Americans report that they will be purchasing candy for the holiday seasons early.
The trajectory for 2021 looks to reach a record-high following 2020, where candy accounted for 65% of grocery store sales within the United States. The Chicago-based Information Resources Inc. reports chocolate candy sales are up 6.2% and non-chocolate candy sales are up 5.3%.
Reliable 3PL Service
With candy shipping earlier than usual this year and loads preparing to be moved for the upcoming holiday season, the importance of handling freight with care and diligence is essential.
It is vital to find reliable partners that deliver expertise to properly ship seasonal goods. Through an extensive carrier network, FWF matches the right carrier for every load, securing capacity with the safest and most reliable trucking companies in the industry.
Creating long-term relationships with customers, carriers, and vendors built through unparalleled service and reliability is FWF’s mission.
Candy is being distributed to retail stores for peak candy season through the service of 3PLs, such as FWF. Equipped with the proper certifications to move freight, FWF has one of the most reliable services that streamline the shipping process for time-sensitive freight, which allows for efficient product delivery when moving seasonal goods such as candy.