"For us, 'trust' equates to the Fifth Wheel Freight team."
This powerful statement from this client’s transportation team encapsulates why this five-million-dollar manufacturing company consistently chooses FWF, even if some competitors offer lower rates.
According to the FWF Account Manager, the FWF team earned this trust beginning in 2022 with a simple promise: “You’ll always be able to get ahold of us. We’ll provide reliable updates and quality communication, and we’ll ensure this is a long-term partnership.”
FWF delivered on this commitment, transforming a client who was historically skeptical about working with brokerages into a loyal, long-term client.
specialized expertise meets unique challenges
This Utah-based manufacturer moves a variety of unique commodities, each with specific shipping requirements. Their past hesitancy to work with brokerages stemmed from concerns about service reliability.
FWF’s expertise in Open Deck shipments – flatbeds, hotshots, and similar modes – proved to be the perfect match.
The FWF Account Manager noted, “It’s our bread and butter, and we pride ourselves on being experts in every last nuance of the mode.”
service as a competitive advantage
“Clients have limitless options of alternative transportation partners who are banging on their door and trying to get in, many of whom are willing to transport the freight for unsustainable rates,” the FWF Account Manager explains. “It’s imperative that we demonstrate FWF can add value with exceptional service.”
This philosophy permeates the organization, embedded in FWF’s SHIELD values: “Honor your word,” “Show don’t tell,” and “Leadership beyond title” combined with the company mission “to out-service anyone,” – service excellence has become part of FWF’s DNA.
"As much as I appreciate they take good care of us, their customer...more importantly, they take good care of my customers. They talk to my fabricators, they coordinate the load...they have a relationship not just with me, but with my customers."
client testimonial: setting the industry standard
This client now actively refers FWF to others, stating:
"We work with steel fabricators across the country, each with their own freight team and custom loads, and each delivery site is scattered worldwide with unique regulations, schedules, and constraints that must be respected. Unlike any other broker we have ever used, FWF coordinates directly with both shipper and receiver to ensure every expectation is met."
Their verdict? “FWF has set the standard to which we compare every other freight brokerage,” they shared. The client specifically praised FWF’s comprehensive knowledge of “routes, lanes, rates, trucks and trailers, and required documentation.”
the foundation: transparency and accountability
For FWF, building trust requires complete transparency. “It means a great deal to clients when they know they can trust you to give them the bad news with the good, and that you’re willing to take responsibility if something goes wrong,” the FWF Account Manager shares.
This commitment to honesty and accountability is a given at FWF. The team shared, “For our team, it’s not always about having the most revolutionary solution, but rather about mastering the basics and always operating above the standard.”
