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Staying Home for the Holidays Drives Rise in E-Commerce

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While COVID-19 continues to have drastic effects on the ease of day-to-day life, consumers have been pressured to adjust their shopping lifestyles. Studies show that as consumers continue to feel forced to stay at home, they are likely to spend more on holiday gifts this year, ultimately putting high demands on the market. 

E-Commerce Surge 

Digital Commerce 360 explains that for years, e-commerce has garnered standard double-digit annual growth. However, e-commerce has the potential to gain even more of the total retail market’s share this year as consumers seek to stay at home and become more comfortable with online shopping. While stay-at-home orders and store closures are in place across the United States, Morning Consult states that “Nearly half (47 percent) of Americans plan to do most of their holiday shopping online.” 

Shopping Tendencies and Holiday Spending 

Consumers have adjusted their shopping tendencies and are now so reliant on e-commerce that some industry leaders even claim that “2020 will be a digital-first shopping holiday,” as mentioned on USA TodayDigital Commerce 360 projects online spending this holiday season will reach nearly $200 billion. This is a “43% increase from 2019’s $139 billion spent from November to December.” As more packages flow through the system, there will be continued and increased pressure on shipping. 

Holiday Shipping with FWF 

FWF focuses on guaranteeing that shipments are handled professionally while delivering industry-leading service and reliability. As FWF connects suppliers with consumers in industries across North America, our team strives to solidify one of the most vital links in the supply chain. FWF seeks to provide solutions throughout your company’s logistics network this holiday season. 


The majority of Americans plan to make most of their holiday purchases online as COVID-19 continues to take a toll on daily routines. Ultimately, this surge in e-commerce orders puts high demands on the market and requires complete shipping solutionsCompanies will be pressured to expand their logistics network in order to reach consumer needs. While FWF connects one of the most essential links in this supply chain, our team is here to provide full-service logistics solutions. 


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