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November 4, 2020

An Invaluable Investment: Employer Branding

A well-developed employer brand will set companies apart from their competition and nurture a reputation that attracts highly qualified job seekers. When companies take the time to define their identity, they become more valuable to a candidate.  

Logistics of Branding 

According to Glassdoor, 86% of employees and job seekers are likely to research company reviews and ratings when deciding where to apply for a job. Ratings and reviews will complement the companies that take the time to focus on defining positive reputation for themselvesInvesting in employee branding is beneficial for companies for many reasons. 

  1. Strong employer brands stand out from competitors
  2. Employer branding attracts top candidates 
  3. Branded content moves candidates down the funnel, saving recruiters time and money 
  4. Employer branding builds credibility with candidates, potential investors, and customers 
  5. Employer branding helps candidates choose the right fit, which increases retention 

As an organization defines their “why”their purpose and reason, they will see many results and attract individuals with similar aspirations. These insights help to match the right employer with the right employee.  

Promises in Branding 

As demonstrated in an article on LinkedIn, employer branding details each company’s reputation as an employer as well as the promise that they have made to candidates in exchange for their contributions. Organizations that develop their brand demonstrate transparency. 

Every employer’s branding strategy is defined by its reputation. A study from EveryoneSocial states that “9 out of 10 candidates would apply for a job when it’s from an employer brand that’s actively maintained.” Organizations that highlight their brand will see impressive results. 

Summary 

An organization’s values and their strategy for communicating this message are the foundation of a thorough employer brandWith a defined mission and unique culture, companies will attract exceptional candidates who will contribute to their success. As companies compete for the most visible branding, many will work towards solidifying their reputation to achieve their desired results 

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